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ABSi News

PRESS - Jan 2017 ABSi at Glass Build America

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Five Keys to a Great Showroom

5 Keys To Great ShowroomABSi invited to speak at Glass Build America by Window & Door magazine. 

For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer. During the Window & Door Dealer Days Keynote Panel Discussion, Oct. 19-20, held during GlassBuild America 2016, four Window & Door Dealer of the Year award winners shared their best practices for creating a showroom that makes the sale.

This article offers five key takeaways from the discussion on how to create a dream showroom. (Editor’s Note: Thanks to Cori Brown, Franklin Window & Door; Rick Locke, Windows, Doors & More; Scott Thurber, Associated Building Supply Inc.; and Jeff Wilcox, Glass Concepts, for serving as the panelists. Thanks to all Window & Door Dealer Days attendees for participating in the discussion.

Associated Building Supply does not include any vendor logos throughout its showrooms; instead, the only visible logo is the company’s own. This way, salespeople can guide the customer to the product that fits their needs, rather than the client automatically gravitating toward a recognized brand name. Read full article.

Happy Clients & Vendors

Testimonial by ABS

Associated Building Supply is fantastic. We had a disastrous experience with another door & window company. We needed a reliable company to help us get our door ordered and delivered quickly so as not to delay the rest of our construction project. We found ABS through an internet search. Tim called us back within an hour of our initial contact. Four hours later we were at the show room with Lisa who is a miracle worker. Even though we were stressed out because of our tight timeline, she was able to help us take a breath and relax. Lisa really listened to our concerns and addressed them all. She is very knowledgeable; she helped us find the perfect door, with a quick delivery time. Thanks Lisa and Tim for keeping us on time with a beautiful product.

Karen | ABS | Project Date: November 2015 | Project Price Range $10,000-$49,999 [Review on Houzz]

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